Mobile Growth Hacking Strategies

Action-Packed App Marketing Strategies


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App Marketing Advice

How a Cold Email to Apple Led to an App Store Feature

Getting featured by Apple is the Holy Grail for app publishers. It can drive huge amounts of downloads and spearhead multiple successful app launches in the future. But… How do you get featured by Apple when you have no connections? Maybe you live far from Palo Alto and can’t get an in-person meeting. Well, in this post, I will give you the exact strategy that I used to help MiniGamr get their app, Are You In Over Your Head?, featured in the App Store. #1: Build a Great App Not all apps deserve to be featured by Apple and while I question some apps that have been featured, it’s always important to remember that Apple wants to feature apps that are great for their customers and make them look good. There are apps that I’ve built that I know don’t deserve to be featured, so be honest with yourself. Not being featured by Apple won’t kill your launch, so focus on other app marketing channels. When MiniGamr hired us, they already had more than 15 million downloads for their apps and once I played Are You In Over Your Head?, I knew they had a hit on their hands. #2: Find the Right Contact Person The key to getting featured is to find the right person to email at Apple. There are general email addresses, but they don’t seem to get anywhere with getting featured. All you have to do is search on LinkedIn for “app store manager”, then filter the companies to just Apple. Most App Store Managers at Apple have a category that they oversee, so you...

7 App Marketing Ideas Before Launching Your App

It might sound strange, but you should actually start marketing your app before you even think about submitting it to the App Store or Google Play Store. It may even help you decide that it isn’t an app worth building. How can you do that, you ask? It might seem counterintuitive to market something that isn’t technically on the market yet, but the key is to build interest and get feedback before you officially launch. Here are 7 ways you can market your new app before it is even in review. 1. Create a Video The first thing you should do is create a video showcasing what your app can do. Hopefully, the video shows off the best of the alpha version of your app, and not the crashes and bugs! Make the video as polished as you can, stressing why the app is useful and why no other app will fit people’s needs as well as yours will. Here are a few tips for your video: Show your face! People want to see you, so talk to your audience with at least a headshot video. Have others talk about your app. If your friends have tried and loved it, let them tell their story. Show as much of how your app works as you can, with a witty narrative to help the audience along. You can create a video with just your mockup to pitch to the press to see if you should continue building the app. Here’s a video of an app that I was considering building: I used this to show some friends and actually pitch...

The Email Pitch That Led to The #2 Paid App Overall

Have you been featured by Apple, but still couldn’t get the press to write about your app? Would you like to know how to write a good pitch email that will get many of the top blogs to write about you and your app? In this post, I will reveal the exact email script that I used to get FitMenCook coverage on BGR, Mac|Life, Tech Cocktail, AppAdvice, Apple World Today, and many more publications. Through the PR coverage, along with a variety of other elements such as Product Hunt and Kevin Curry’s own list, we were able to collectively get the app to the No. 2 paid app overall within a week of launch. Even better, a couple of weeks later someone at Apple noticed the coverage and decided to feature it in the App Store. That’s the power of PR. It will amplify your story and get it noticed by the App Stores (even when you pitch them before your launch like we did). #1: Think of Your Subject Line as the Headline of an Article The subject line is one of the most important elements of your email pitch. It’s the gateway to getting press. If you suck at your subject line, then your story will never see the light of day. Spend your time coming up with 3-5 different ones and test them out on your friends and family or even smaller publications before reaching out to the bigger blogs. In an earlier post, I talked about 3 simple words you can use to increase your open rate. Use a reporter’s name in the subject line...

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