Are you struggling to get great app reviews and ratings?
Do you find yourself wondering how to get users to engage with your app and tell others how great it is?
This is the bane of just about every app developer, because each one of you relies on reviews and ratings to drive new downloads. In this article, you’ll learn some solid, actionable steps you can take to make sure your app gets the reviews and ratings it so sorely deserves.
Reviews are not new to app marketing. In the last few years, we have been able to participate in the conversations that happen between our users. App reviews are just an extension of that sort of word of mouth marketing. It’s a record of our users’ thoughts of our apps, much like social media.
The worst part is when you get no app reviews, or only draw negative reviews, because these are imperative to your app’s growth and popularity. It is one of the factors that helps decide which title gets to be “that app” among the rest.
In iTunes as well as the Google Play Store, it’s very hard to figure out how to effectively solicit for an app review. Let’s look at five proven strategies to get positive reviews for your app.
1. Kindly ask your users for app reviews and don’t forget to thank them.
In app marketing, or in any business, personality matters. Pop-ups can be annoying at times. However, these can be beneficial to both the service provider and the users. A lot of people like the idea of Peach, but what if there’s a bug that prevents it from being a perfect app?
If users can you tell what’s wrong, you’re able to fix the issues and make your users happy. The Peach app will get better and users will reap all the benefits. It’s a win-win situation. If your users can see the impact of their opinions, they will gladly help.
You must pay attention to the quality of your app; your app rate request is not just a pop-up. Make your users feel that they are also your contributors. It’s an opportunity to get closer to them. Make them feel like you care. It will help set you apart from your competitors.
Your pop-ups presentation must be simple. It’s better to be basic. There are only three options you need to give your users: Yes, No or Later.
Check the sample below. Awesome, isn’t it?
2. Leverage the reach and power of social media
Beyond your usual email marketing strategy, you should also mention your best-converting and favorite social media outlets for your app to your users. Not directly for reviews, but for user engagement. Reviews will follow suit or it will come with commitment.
Start with these questions:
- Where do you get the most involvement?
- Is this a new app? If so, where do your competitors see more engagement?
Don’t just use Facebook and Twitter because you “should.” Once you have determined your converting communities, mention them to your users in all parts of the life cycle.
Remember, promoting your app to your online communities and integrating the mentions into the whole lifecycle will lead to more app reviews, and it will roll in naturally.
3. Ask your loyal users for reviews
App store reviews aren’t the only medium to get positive reviews to boost your app ranking.
In-app FAQs and Support are also excellent ways to gather feedback without having to depend on app store reviews. These mechanisms will also encourage your users to rate your app.
You might consider Helpshift, a leading service that is being used by a large number of startups and companies to help them with their in-app services. Their services include in-app FAQs and Support. With this, your users can message your team directly for assistance, which can increase user engagement and boost customer satisfaction.
Helpshift identifies loyal customers first, and it will ask them to rate the app later. This way, your users won’t feel forced to rate your app. Perfect timing needs to make sense.
4. Give your users a reason to rate and review
Are you familiar with Jelly Jumble? In this game, the user gets rewards for rating the app, and it makes everybody happy. The best things in life are indeed free.
On the other hand, try to avoid forcing your users to rate your app with five stars. Sure, it’s not illegal, but it is much better not to do this.
What you really want here is honest feedback to improve your app or services, not bubbles. The lowest and the highest star ratings tell you nothing. It’s the three-star and four-star ratings that matter, and you should pay more attention to them.
5. Build a high-quality app
For me, this is the most important part. If your app is not of high quality, people won’t use or buy it. Without a solid user base, there’s nobody there to rate your app.
So what to do? Well, develop an excellent app and deliver only the best services. Make your users happy and satisfied. Believe me, people will rave about your app, because they know you deserve it.
What do you think about these strategies to get positive reviews for your app or game? Which of the tips above is the most efficient way to get more positive app reviews? Did you successfully approach your app users or gamers? We’d love to hear your views and opinions below. You can also send a tweet/ send a message to me at @gabrielmachuret or check my ASO blog at www.asoprofessional.com.
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