About

family What is up?! I am Steve P. Young not to be confused with the other Steve Young who played for the San Francisco 49’ers. I’m not as athletic, tall, or smart as that guy. I live out in the Bay Area. I married my high school sweetheart and now we have two lovely kids. I am grateful for everything that I have and being able to do what I love.

My Story

My entrepreneurial journey started in elementary school where I sold cassette tapes to my classmates. I was always someone who was doing things on the side throughout my corporate career. Back when the first iPhone was created, I started letting my then 2-year-old son play a few educational games on there. I noticed that they were helping him learn and were having a positive impact on him. So I got into apps… In 2011, I learned how to code in Corona and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc. Starting the podcast changed everything. I started executing everything I was learning from my guests and sharing what I learned. Just a few months of starting the podcast, people started coming to me for app marketing help. I resisted at first, because I was still learning, but they still trusted me to help. Now I run an app PR agency, Runway.bz, where we’ve helped clients get featured by Apple, hit the #2 paid app overall, and get coverage on Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.

Double Your Downloads

Get the exact strategies that I used to increase downloads for my paid app by 300%. Plus, discover a little known ASO tool to find low competition keywords.

We won’t send you spam. Unsubscribe at any time.

Mission of App Masters

As an indie app creator myself, I know how difficult it is to “make it” in the app business. Through the podcast and blog, we want to bring you the most action-packed advice about product design, app marketing, and app design. I don’t focus on the development side of things, because I feel anyone can get anything built. But… How do you know that an idea is worth building? How do you create a design that users will love and that Apple will notice? What app launch strategies are working in today’s environment? These are the questions that I want to answer.

Get in touch

12 + 13 =

Download Our Apple Email Template

Get instant access to the EXACT email we used to get our app featured by Apple. Also, get our email template that you can use to pitch your app.

Powered by ConvertKit