About

family What is up?! I am Steve P. Young not to be confused with the other Steve Young who played for the San Francisco 49’ers. I’m not as athletic, tall, or smart as that guy. I live out in the Bay Area. I married my high school sweetheart and now we have two lovely kids. I am grateful for everything that I have and being able to do what I love.

My Story

My entrepreneurial journey started in elementary school where I sold cassette tapes to my classmates. I was always someone who was doing things on the side throughout my corporate career. Back when the first iPhone was created, I started letting my then 2-year-old son play a few educational games on there. I noticed that they were helping him learn and were having a positive impact on him. So I got into apps… In 2011, I learned how to code in Corona and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc. Starting the podcast changed everything. I started executing everything I was learning from my guests and sharing what I learned. Just a few months of starting the podcast, people started coming to me for app marketing help. I resisted at first, because I was still learning, but they still trusted me to help. Now I run an app PR agency, Runway.bz, where we’ve helped clients get featured by Apple, hit the #2 paid app overall, and get coverage on Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.


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Get the exact strategies that I used to increase downloads for my paid app by 300%. Plus, discover a little known ASO tool to find low competition keywords.


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Mission of App Masters

As an indie app creator myself, I know how difficult it is to “make it” in the app business. Through the podcast and blog, we want to bring you the most action-packed advice about product design, app marketing, and app design. I don’t focus on the development side of things, because I feel anyone can get anything built. But… How do you know that an idea is worth building? How do you create a design that users will love and that Apple will notice? What app launch strategies are working in today’s environment? These are the questions that I want to answer.


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