What is up?! I am Steve P. Young not to be confused with the other Steve Young who played for the San Francisco 49’ers. I’m not as athletic, tall, or smart as that guy. I live out in the Bay Area. I married my high school sweetheart and now we have two lovely kids. I am grateful for everything that I have and being able to do what I love.
My entrepreneurial journey started in elementary school where I sold cassette tapes to my classmates. I was always someone who was doing things on the side throughout my corporate career.
Back when the first iPhone was created, I started letting my then 2-year-old son play a few educational games on there. I noticed that the apps were helping him learn and having a positive impact on him.
So I got into apps…
In 2011, I taught myself how to code in Corona and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing.
Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc.
Starting the podcast changed everything.
I started executing everything I was learning from my guests and sharing what I learned. Just a few months of starting the podcast, people started coming to me for app marketing help. I resisted at first, because I was still learning, but they still trusted me to help.
Enough of the audience started hiring me that just 7 months after starting the podcast, I left my start-up job in San Francisco to run App Masters full-time.
Now where we’ve helped 12 clients (and counting) get featured by Apple, hit the #2 paid app overall, and get coverage on Mashable, Venture Beat and other major publications. I also write about app marketing on The Next Web, Entrepreneur.com, and on our blog.
Mission of App Masters
As an indie app creator myself, I know how difficult it is to “make it” in the app business.
Through the podcast, blog and YouTube channel we want to bring you the most action-packed advice about product design, app marketing, business and app design.
I don’t focus on the development side of things, because I feel anyone can get anything built.
How do you know that an idea is worth building? How do you create a design that users will love and that Apple will notice? What app launch strategies are working in today’s environment?
These are the questions that I want to answer.
Want me to bring the house down at your event? I’ve spoken at marketing, podcasting and app growth conferences delivering action-packed content in a super engaging fashion.
Topics I can speak on:
- Advance ASO Strategies (we normally double downloads for our clients)
- How We Landed12 Apple Features in the Last 16 Months
- 6 Growth Hacking Strategies to Boost Downloads on a Budget
I’ve run many app marketing events with 100s of speakers and Steve is one of the best. He brings a lot of up to date knowledge, based on real life experience and translates it into actionable tactics and strategies. Not only that but he is a great presenter that keeps the energy high and the audience super-engaged.James Cooper