We are all guilty of committing some mistakes in our marketing efforts and some are even hard to recover from. The magnitude of the damages caused by these mistakes vary in size and impact, but they all boil down to the same things—they disrupt our marketing campaigns and they cost money, time, and effort. Thus, it is suffice to say that avoiding such mistakes will not only lead you to success, but will spare you from unnecessary costs along the way.
Coming up is our September 2016 report card where I share our successes and failures including how we 5X downloads using ASO, why with content marketing you will have clients coming to you and finally feeling like a team.
There is no such thing as an overnight success, especially not in the app business world. It takes hard work and a whole bunch of strategies just to bring a fraction of the market’s attention to your app; not to mention the time, money, and efforts it took to build the product.
News alert, Apple is now limiting your app name to 50 characters and removing old or cloned apps from the app store. This is great news!
A few months ago I made a commitment to double down on app store optimization (ASO) as a viable strategy to drive downloads.
You see the same people that said ASO no longer works were the same people flooding the App Store with these crappy clones and reskins. So as they started moving on from ASO, I started digging deep.
And it’s paying off…
We have helped clients increase downloads anywhere from 20–400% using nothing but ASO.
I’m going to share some important dates that you must know to ensure a successful app launch.