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About the Episode
Are you confused when you hear the word branding? Well today’s guest breaks down the concept and tells us why great branding can lead to killer PR and marketing for you. Also, listen to how she was able to build up an army of ambassadors to give her feedback and get the word out about her app.
What is Branding and Why Can it Lead to Great PR and Marketing?
Branding starts with knowing your audience. You cannot market until you know you know who you are marketing to and you cannot know what you are marketing until you know what your brand is. Think Apple. It is not just about owning a computer, this is a lifestyle. The concept of branding is a carefully build up image. Everything that is done has to visually reflect the mission. People must be able to identify you right away, see your icon or your product and immediately know what it stands for. Branding is creating a visual message that people can relate to right away. If you can do this, PR and marketing will just naturally follow.
Building an Army of Ambassadors for Your App and How to Get Them to Give Feedback
If you can create a brand people want to be a part of, create an army of ambassadors is easy. You do not need to pay people if you can come up with an idea that has value. The mission for example of “moms supporting moms” is popular because it answers a need and there is sincerity in it. Twitter is a great platform to spread the word about the mission and because the message was real and sincere, moms just responded. The trick is to find the engaged ones, the real ones who completely understand the mission and are aligned with the philosophy of why the app was created in the first place. These people were easy to talk with and gave feedback because they wanted to and not because they had to.
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