Coming up: I compare my two favorite ASO tools and how you can use them to decide how you can target a particular keyword for your app name or keyword field. Also, I share real data that shows you why it’s so important to use both tools when performing app store optimization.

01:56: Going through the Sensor Tower dashboard and how you load your key words to check on its traffic score and difficulty.

03:23: Entering your key words and phrases into Mobile Action and comparing results derived from Sensor Tower including the category ‘chance’.

04:59: Sharing over real data for you to make a decision on whether to place this keyword in your app name or your keyword field, and showing examples when it proved useful and profitable using both tools.

Get the Skillshare ASO Course for just $1:

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog