App Store Optimization for Brands vs. for Start-ups

App Store Optimization for Brands vs. for Start-ups

ASO is something, every app publisher has to do. There are various blog posts giving advices for App Store Optimization but an efficient ASO-strategy can look differently, for small app-startups or well established brands. This post covers what ASO means for a brand...
7 Advance App Store Optimization Strategies

7 Advance App Store Optimization Strategies

ASO is dead!

You see the same people that said app store optimization (ASO) no longer drove downloads were the same people flooding the App Store with poorly made reskins. They were relying on driving downloads through spamming their app names, but eventually the app stores caught on and started penalizing them for these tactics.

So… as more people moved away from ASO, I started digging deeper. I made a commitment to double down on ASO as a viable strategy to drive downloads.

And it’s paying off…

We’ve been able to increase downloads for our clients by 20–100%. In fact, we had one client where we 5X downloads using nothing but ASO.

How We 5X Downloads Using ASO

How We 5X Downloads Using ASO

News alert, Apple is now limiting your app name to 50 characters and removing old or cloned apps from the app store. This is great news!

A few months ago I made a commitment to double down on app store optimization (ASO) as a viable strategy to drive downloads.

Why?

You see the same people that said ASO no longer works were the same people flooding the App Store with these crappy clones and reskins. So as they started moving on from ASO, I started digging deep.

And it’s paying off…

We have helped clients increase downloads anywhere from 20–400% using nothing but ASO.

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