Google Play and iOS: Different ASO strategies for each

Google Play and iOS: Different ASO strategies for each

Have you been struggling to figure out the different ASO strategies between Google Play and Apple’s App Store?

Are you confused by one or the other app store? Need some help determining the best way to leverage ASO for both Android and iOS?

This article unravels the different ASO strategies required for Google Play and Apple’s App Store. It will help you understand how different the two are, allowing you to optimize your strategy for both.

11 of the Best App Marketing Blog Posts of 2015

11 of the Best App Marketing Blog Posts of 2015

As 2015 draws to a close, we’ve been reflecting on some of the most helpful and popular blog posts that were released this year in the app marketing sphere. Whether the pieces were geared towards helping you land that elusive Apple App Store Feature or assisting you in making the most of App Store Optimization (ASO), plenty of words were written over the span of the last 12 months. Some, of course, were better than others. Without further ado, let’s take a look at the 11 best app marketing blog posts of 2015.

How to Create Stunning App Store Screenshots That Increase Downloads

How to Create Stunning App Store Screenshots That Increase Downloads

Are you trying to increase downloads through App Store Optimization?

Did you know that improving your screenshots can lead to more downloads?

Optimizing your store listing is one of the most important things you can do for your app’s positioning within the app store. It amplifies organic user acquisition on the app store as well as your own marketing efforts.

In this article, you will discover how to create stunning screenshots for both Google Play and Apple’s App Store.

The 5-Second Tip That Can Instantly Increase App Revenue

Would you like a simple way to increase revenues for your paid apps or in-app purchases? Did you know that back in June 2013, Apple released a new pricing structure called alternate tier pricing in the App Store? What is Apple Alternate Tier Pricing? Back in June...