1. Rovio – Wilhem Taht
Today’s guest is the Executive Vice President for Games at Rovio and he shares soft launch strategies, mobile game trends and even weighs in on the Ketchapp acquisition. Also, listen to his thoughts on the mystic story of how Angry Birds was the 52nd app that Rovio launched and why it finally succeeded.
2. Ketchapp – Christian Calderon
Today’s guest is Ketchapp’s Chief Revenue Officer, Christian Calderon, and he shares his advice on ad monetization including ad meditation, first impression and a few apps doing some cool stuff with rewarded video. Also, listen to the part of the show when he shares the retention metrics you should be looking at to ensure a good you are getting a good lifetime value of a user.
3. Crossy Road – Matthew Hall
How do you develop a hit game? Well today’s guest made a game that was immediately featured by Apple and over 20 million downloads. Also, listen to the part of the show where the guest talks about why you should study the horribly bad games as well as the successful one.
4. Color Switch – David Reichelt
I’ve got the creator of the hit app, Color Switch, to talk about game design including the two specific strategies he used to come up with the idea for the game. Also, listen to how a tragic event in his life led him to having the success that he is having today.
5. Appsolute Games – David Zilberfayn
Today’s guest is the founder of Appsolute Games, one of the biggest publishers in the the app space, and he shares how shutting down his first game led him down the publishing path. Also, he shares his insights on monetization, app launch strategy and how to hit the top charts (a question I tend to get frequently).
6. Mafia Wars – Roger Dickey
Coming up I have the founder of Mafia Wars to talk about the mechanics that you need to have to create a winning and addicting game. Also, listen to the part of the show where he shares how to choose what you should be working on by thinking like an investor.
7. Buildbox – Trey Smith
We have Buildbox founder Trey Smith to talk about his journey from making apps to now running one of the most popular game engines. He shares how he started a mastermind with some of the biggest names in the app business, the basic principles of game design, and one of the biggest mistakes that game developers make.
8. Timberman – Pawel Kitajewski
Coming up I have the creator of Timberman and he talks about how he came up with the idea and how you balance between frustrating and addicting. Also, listen to his tip on the 3 elements that allow Timberman to really take off.
9. Genera Games – Enrique Tapias
Are you just launching your app worldwide upon your first release? Well I have the CEO of Genera Games, makers of Disney Frozen Free fall and Run Forest Run, to talk about what countries to launch in, what metrics to look at and the marketing push behind a soft launch. Also listen to the part of the show where he shares how he scaled the company from 25 people to now over 150.
10. Dirtybit – Aurora Klaeboe Berg
How can you leverage social media to leap into the App Store’s top charts? Well today’s guest is the VP of Business and Marketing of one of my favorite games and she shares with us some tips on how Fun Run reached #1 without a marketing budget. Also, if you’re going to networking event, then you’ll want to listen to her strategy of reaching out to influential people.
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Steve Young
Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
Latest posts by Steve Young (see all)
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